Online Outdoor Clothing Brand

Gorilla Robes
Turnover: circa £400k
Net Profit: circa £104k

Gorilla Robes is an outdoor clothing producing brand selling a range of outdoor waterproof and changing robes that have been sourced by the vendors who has put their flair for branding into creating this unique offering. The founders of the business have established an ethical and responsible ethos for their brand which has reflected in the loyal customer base and partnerships they have established. The business is renowned for its exceptional product selection, providing an alternative lifestyle brand to other products by competitors and benefits from a solid online presence.

THE OPPORTUNITY

Proven Success: The business was established 6 years ago and, in this time, has built up a loyal customer base. The brand works with internationally sourced producers and operates an ethical and sustainable business model, with all products produced with recycled products attracting a wide customer base and establishing itself as a business you would want to partner with.

Recognisable Brand: Trusted by repeat customers, the brand has established itself as a refreshing alternative to larger brands, tapping into a niche market and quickly becoming a well-known, trustable brand. The brand has established their own identity through their unique lifestyle offering, diverse product line and has an upmarket look to the branding, website, and packaging.

Excellent Growth Potential: The business operates online only and offers excellent scope to expand further into the retail sector, either through their own retail stores or through other e-commerce or wholesale channels.

Strong Online Presence: An extremely well-designed website and user-friendly online store produces the current sales and expands into brand building information for purchasers. The business also hosts a strong social medial following on Facebook and Instagram.

Reliable Suppliers: Established long standing partnerships for consistent inventory with opportunities to expand the current product line to include a wider range of flavours or introduce an alcoholic line to attract a wider audience.

Customer Loyalty: A dedicated customer base with recurring purchases made through the website with scope to expand to stocklists and wholesale.

PRODUCTS

The self-branded products are produced using international producer with whom they have a longstanding relationship and preferential terms.

The brand sells a range of outdoor changing robes, ponchos for children and adults, compression straps, waterproof bags, beanies, and standing mats all with a huge range of styles and designs for customers tastes.

MARKETING

The business has a high quality, dedicated and easy to navigate website and other social media platforms. Marketing is conducted using the social media pages which includes a Facebook (1.4k followers) and Instagram (1.95k followers) pages all with growing organic audiences.

The brand has heavily invested into SEO for the website, bringing organic visitors to the site, which an incoming operator will benefit from with no further expense required.

The business holds a large customer base with a growing email database of 25,000 customers.

The website is a fully functional website, hosted and created by Shopify; the leading platform for online businesses worldwide. The website hosts a strong online presence with an average shopping basket of £50 and an impressive online store conversion rate of between 3 and 4% with the domain included within the sale www.gorillarobes.com.

The business also sells on Amazon without the use of any paid ads.

The vendor has invested significantly in the brand awareness since inception with little spend through paid advertising, promotional product give-aways and events.

MANAGEMENT AND EMPLOYEES

The business is managed by the vendor and 1 x employed manager, with a fulfilment centre held at £300pcm which will be made available for an incoming operator.

GROWTH OPPORTUNITIES

Gorilla Robes has endless growth potential for an existing operator to bolt on or someone looking to enter the market with an established brand and customer base with this well-established business:

·        Expansion into New Markets

·        Product Diversification

·        Enhanced Digital Marketing including Paid Search & Social

·        Wholesale Market Entrance

·        Retail Environment Entrance

FINANCIAL INFORMATION

Detailed financial statements will be made available to interested parties.

FURTHER INFORMATION

Don't miss out on this incredible opportunity to own and grow this unique business with an exceptional branding presence.

Further information is available by speaking with us and for more information please contact: