Children's Clothing & Toy Boutique

BUSINESS FOR SALE
Dandy Lions Boutique – Premium Children’s Clothing & Gifts Retailer
Location: Buckingham, Buckinghamshire
Guide Price: £40,000 + SAV (Stock at Valuation)

BUSINESS SUMMARY

Dandy Lions Boutique is a beautifully curated and much-loved independent children’s retailer, proudly serving the families of Buckingham and beyond for over 14 years. This elegant high street store specialises in premium baby and children’s clothing, gifts, toys, and accessories, with a strong emphasis on organic, ethically sourced, and UK-designed products.

With its well-appointed retail premises, strong supplier relationships, and a growing e-commerce platform at dandylionsboutique.co.uk, the business offers both a secure foundation and exciting growth opportunities for a new owner. Its high level of repeat custom, multi-generational loyalty, and word-of-mouth referrals are a testament to its exceptional reputation within the community.

This is a rare opportunity to acquire a profitable, turnkey retail business that blends lifestyle flexibility with clear potential for scaling both locally and nationally.

KEY BUSINESS HIGHLIGHTS

14+ years of continuous trading, with a loyal and affluent customer base
Reputable local brand with a strong identity and premium product positioning
Professionally designed e-commerce site, manually updated with in-store stock levels for seamless product availability.
£95,000 turnover (2024), with scope to grow online and diversify product lines
Well-stocked operation with approx. £32,000 in inventory (SAV)
Prime location in Buckingham’s sought-after high street retail zone
Flexible staffing – suitable for an owner-operator or small team
New lease available at a guide rent of £15,000 per annum

FINANCIAL OVERVIEW

Annual Turnover (2024)
£95,000
Net Profit (Pre Add-backs)
£1,946
Director Salary Add-Back
£6,822
Adjusted Net Profit
£8,768
Stock at Cost (Not Included)
£32,000
Note: The business is offered at £40,000 plus stock at valuation.

LEASE & PREMISES

Address: 9 Cornwall Place, Buckingham, MK18 1SB
Premises: Attractive retail unit with large display windows, high footfall, and welcoming interior layout
New Lease: To be agreed with the landlord, with an estimated rent of £15,000 per annum
Lease Type: Flexible terms with a long-term renewal option expected
Buckingham is a popular and affluent market town with a growing population and a strong family demographic – ideal for this type of boutique retail concept.

CUSTOMER FEEDBACK & REPUTATION

Dandy Lions Boutique is highly rated across online platforms for its quality, service, and store atmosphere:

⭐️⭐️⭐️⭐️⭐️ “Lovely friendly service & beautiful clothes! What more could you ask for?”
⭐️⭐️⭐️⭐️⭐️ “Fabulous range and the staff are so helpful – they really know what they're talking about.”
⭐️⭐️⭐️⭐️⭐️ “The perfect place to find something special for a new baby or birthday gift.”

The business maintains a strong presence on Facebook and Instagram, with hundreds of loyal followers and excellent word-of-mouth visibility. Reviews consistently praise the personalised service, gift-wrapping, and carefully selected products that make shopping feel personal and enjoyable.

GROWTH & EXPANSION OPPORTUNITIES

While already a stable and profitable business, there is significant scope to expand revenue and brand reach:

🛒 1. Online Marketing & Paid Ads

Launch Google Ads and Facebook/Instagram campaigns
Retarget past customers through email marketing and newsletters
Increase visibility through influencer partnerships and content creation

🎁 2. Product Range Expansion

Introduce complementary product lines: nursery décor, organic skincare, occasion wear, and keepsake gifts
Collaborate with local artisans or children’s brands for exclusive collections

🛍️ 3. Marketplace Integration

List products on Etsy, Not On The High Street, and Trouva to increase reach and boost national sales

🤝 4. Local Partnerships & Events

Build partnerships with nurseries, family photographers, and event planners
Host seasonal pop-up stalls at Christmas markets, baby shows, and school fairs
Create VIP shopping evenings and gift registry services

💳 5. Customer Loyalty Programme

Launch a rewards scheme to incentivise repeat business and larger basket sizes
Offer membership perks, birthday discounts, and referral bonuses

ASSETS INCLUDED IN THE SALE

Full ownership of dandylionsboutique.co.uk domain with Shopify website
Social media accounts with established audiences
Retail fixtures and fittings, including cash register with PLU programming
Customer mailing list and historical transaction data
Established supplier accounts with favourable trading terms
Brand identity, logo, and professional marketing materials

IDEAL BUYER PROFILE

This business is ideal for:

A retail entrepreneur looking to enter the children’s or lifestyle sector
An owner-operator seeking a flexible, community-driven venture
An investor or family team aiming to build on a strong foundation and scale online
A home-based business owner ready to step into a bricks-and-mortar opportunity

ENQUIRIES & CONTACT

To request further information or arrange a confidential discussion, please contact us: