Embroidery Business

INFORMATION MEMORANDUM

East to West Embroidery
Home-Based | Devon, UK
15 Years Established

BUSINESS OVERVIEW

East to West Embroidery is a well-established, home-based embroidery business with a 15-year track record for quality, reliability, and personalised service. Operating from Brixham, Devon but fully relocatable, the business has carved a niche in bespoke, embroidered napkins, handkerchiefs, and wedding accessories, primarily selling through a highly rated Amazon storefront.

The operation is lean and efficient, with the current owner working part-time hours (apart from peak trading around Christmas). The business enjoys an excellent reputation and strong repeat custom, yet has significant untapped growth potential for a new owner with fresh ideas and marketing energy.

KEY FEATURES & STRENGTHS

Proven Longevity: 15 years of continuous trading, built on word-of-mouth, referrals, and consistently positive customer feedback.
Relocatable Model: Fully home-based and easily moved anywhere in the UK.
Online Retail Focus: Established Amazon store with a high volume of positive reviews and reliable organic traffic.
Niche Product Range: Specialising in high-quality, personalised napkins, handkerchiefs, and unique wedding accessories, popular as gifts and event keepsakes.
Valuable Assets Included: Sale includes two professional embroidery machines (combined approx. value £8,000), patterns/templates, branding, customer and supplier databases.
Clean Handover: No debts or outstanding liabilities. Owner is committed to providing a detailed training and handover period to ensure business continuity and a smooth transition.
Lifestyle Flexibility: The business can be run part-time or scaled up for full-time income—ideal for those seeking work/life balance, a creative outlet, or a step into online retail.
Repeat and Seasonal Trade: Solid base of repeat customers, with annual spikes in demand around weddings and Christmas.

PRODUCTS & MARKETS

Primary Products:
Personalised embroidered napkins
Custom handkerchiefs
Wedding and event accessories (favours, decor, gifts)
Target Markets:
Weddings, event planners, gift buyers
Individuals seeking personalised keepsakes
Opportunities to target baby, christening, and home décor markets
Customer Base:
The business serves customers across the UK, with the vast majority of sales handled online. All fulfilment is managed in-house, maintaining high quality control and customer satisfaction.

OPERATIONS

Business Model: Simple, owner-operated from a home office/studio with limited overheads and no reliance on premises or staff.
Technology & Assets: Two high-quality embroidery machines form the core of the production setup, supported by a library of digital patterns/templates and a well-organised customer and supplier database.
Sales Channels:
Main sales through Amazon storefront (included in the sale)
Opportunity to expand to Etsy, Shopify, and other online platforms
All branding and online assets included
Handover & Support:
A full handover and training period will be provided, covering machinery operation, order management, supplier relationships, and customer service to ensure the buyer’s confidence and success.

FINANCIAL OVERVIEW

East to West Embroidery is a consistently profitable business with healthy margins and low operating costs, thanks to its home-based, owner-operated model. The financials reflect steady demand and efficient operation, with further potential available for a new owner who wishes to grow the business.

Headline Figures (Year Ending 2024/25):

Annual Turnover: £33,160
Net Profit Margin: Approximately 40%
Adjusted Net Profit: £9,980
Add-Backs: Plus £3,000 for notional director salary (reflecting true profitability for an owner-operator)
The business is operated part-time, and the strong profit margins are driven by limited fixed costs and direct sales through the Amazon storefront. All figures are based on the most recent trading year and can be further detailed upon request.

Notes:

Overheads are minimal, as the business is run from home and has no employees.
Demand increases significantly in the run-up to Christmas, offering scope for a motivated owner to further boost annual turnover.

OPPORTUNITIES FOR GROWTH

East to West Embroidery has been intentionally kept at a manageable, part-time level, creating multiple avenues for expansion:

Wider Product Range: Develop new lines (baby gifts, homeware, event décor, or corporate gifting).
New Online Channels: Launch on Etsy, Shopify, or Not on the High Street to access new audiences.
Social Media & Marketing: Build an Instagram, Facebook, or TikTok presence to increase brand awareness and reach.
Wholesale & B2B: Target event planners, wedding coordinators, or retail partners with bespoke or branded products.
Seasonal Campaigns: Capitalise on key gift-giving periods (Christmas, weddings, Mother’s Day) with targeted promotions or influencer partnerships.
Geographic Expansion: Currently serving UK only—expand to Europe and beyond.

WHATS INCLUDED

Physical Assets:
2 professional embroidery machines Brother 6 needle: PR680w & PR650e (approx. value £8,000)
Extensive library of digital embroidery patterns/templates
Packaging supplies and inventory (subject to stock at sale)

Digital Assets:
Amazon storefront with all branding, product listings, and reviews
Customer and supplier databases
Brand name, logo, and all related intellectual property
Support:
Comprehensive handover and training as needed to ensure business continuity
Guidance on machinery, order processing, supplier contacts, and Amazon operations

IDEAL BUYER

This business is ideally suited to:

Creative individuals or couples seeking a lifestyle business with genuine work/life balance
Online retailers looking to expand into the personalised gifting or wedding accessories space
Existing craft, embroidery, or wedding businesses wanting to bolt on a profitable, proven operation
Anyone with an interest in design, personalisation, or e-commerce, eager to take an established brand to the next level

ENQUIRIES & CONTACT

To request further information or arrange a confidential discussion, please contact us:

Goodwins Business Brokers
📍 1 Phoenix Riverside, Sheffield Road, Rotherham, S60 1FL
📧 hello@goodwinsbrokers.co.uk
🌐 www.goodwinsbrokers.co.uk