Online Caravan Part Retailer

Confidential Sale
Business Reference: GO4054
Caratech Caravan Parts – Established Niche E-Commerce Business Serving the UK Caravan & Motorhome Market

EXECUTIVE SUMMARY

Goodwins Business Brokers is pleased to present the confidential sale of Caratech Caravan Parts, a well-established and respected online retailer supplying specialist parts and accessories to the growing UK caravan and motorhome market.

Operating through a dedicated, fully owned website with strong SEO visibility, the business offers a wide and carefully curated range of caravan components — from heating and plumbing systems to fridge, locks, brakes, and internal fittings. Over many years, Caratech has built up a trusted brand reputation, a loyal base of returning customers, and strong supplier relationships across the sector.

With its lean operational structure, flexible location setup, and consistent market demand, the business is an ideal acquisition for a buyer seeking a profitable, resilient, and scalable e-commerce opportunity.

BUSINESS OVERVIEW

✅ Business Model: Direct-to-consumer niche e-commerce along with trade counter and collection point.
✅ Primary Sector: Caravan, motorhome, and touring vehicle aftermarket parts
✅ Sales Channels:
Dedicated SEO-optimised website – caratechcaravanparts.com
Third-party platforms including OnBuy, eBay and Amazon, enabling expanded customer reach and diversified revenue
Social media following on Facebook (8.7k followers) and Instagram (1.1k followers)
✅ Product Range: Includes heating, fridge, vents, brakes, electricals, lighting, plumbing, hinges, and branded spares
✅ Customer Profile: Caravan and campervan owners, repairers, mobile engineers, and leisure vehicle hobbyists
✅ Operational Model: Simplified, owner-managed, and relocatable
✅ Trading History: Well-established business with a strong reputation and high levels of repeat custom

FINANCIAL OVERVIEW

Turnover (18 months to Mar 2024): £760,981
Gross Profit: £254,943
Annualised Turnover Equivalent: Approx. £489,000
Estimated FY2025 Turnover: £350,000
Estimated Gross Margin: 33%
Stock at Valuation (SAV): Approx. £45,000
The business is now run on a leaner, more efficient structure, with fixed costs reduced and operational processes streamlined to maximise margin and reduce time input.

KEY BUSINESS STRENGTHS

🛠️ Established, Recognisable Brand: Over a decade of reputation and sector visibility
🔍 Strong SEO Performance: High-ranking site for popular parts and repair search terms
♻️ Recurring Demand: Caravan components and parts have a natural maintenance cycle and repeat ordering pattern
🔄 Trusted Supplier Network: Relationships with trade manufacturers and importers ensure steady access to stock
🏠 Fully Relocatable: No dependency on the current premises – suitable for home-based operation or warehouse scale-up
🔧 Streamlined Order Fulfilment: Platform integrated with shipping tools and optimised for direct dispatch via Shopify and Veeqo.

SOCIAL MEDIA PRESENCE & CUSTOMER REVIEWS

Caratech Caravan Parts has built a strong digital presence and loyal following across multiple platforms, helping to drive organic sales and brand trust throughout the UK’s leisure vehicle market.

📣 Social Media Following

Facebook: 8,700+ followers
Instagram: 1,100+ followers
These platforms are used to showcase new arrivals, offer product advice, and share updates — fostering engagement with a wide customer base of caravan owners, mobile engineers, and trade buyers.

🌟 Customer Reviews & Ratings

Google Reviews: Over 200 reviews with an average rating of 4.7 stars
eBay: More than 56,800 feedback ratings, with 99.9% positive
Amazon: Consistently strong product-level feedback with multiple 4–5 star ratings
Website: Shopify-based store supports integration of customer review apps for future growth
Common praise across all platforms highlights:

Accurate product listings and part compatibility
Fast dispatch and reliable delivery
Helpful, knowledgeable support
Great value for money
These online metrics reinforce Caratech’s trusted reputation and offer a solid foundation for further digital marketing and retention strategies.

GROWTH OPPORTUNITIES

📈 Maximise Multi-Channel Sales: While the business already trades through eBay and Amazon, significant upside exists in optimising listings, advertising, and promotions across these platforms to drive higher order volumes and repeat business.
🚘 Expand Product Reach into Adjacent Sectors: Many existing parts already cross over into related markets such as boats, horseboxes, campervans, and even builder vans and mobile work units. These segments remain underdeveloped within the current model and offer clear bolt-on potential.
💧 Trade Supply and B2B Development: Included in the sale is a valuable “Customer Trade Only” database of over 500 contacts, which could be used to build a recurring revenue stream through trade discounts, repeat supply, or a formal trade account system.

🗓️ In-Season Opportunity: The vendor is seeking to complete a sale in-season (ideally by September), giving the buyer time to benefit from peak autumn/winter repair periods and capitalise on current order flow.
📦 Product Line Expansion: Additional categories such as camping accessories, solar kits, and touring upgrades could complement the current offering and boost average order value.
📣 Digital Marketing & Content Strategy: There is very limited marketing currently in place. Investment in SEO content (e.g. how-to guides, installation videos) and targeted Google Ads campaigns could drive substantial increases in new customer acquisition.
🫡 Vendor Support Available: The current owner is open to providing support post-sale — including part-time operational advice or onboarding assistance.

IDEAL BUYER PROFILE

💻 E-commerce Operators – looking to add a profitable, niche brand to an existing portfolio
🧰 Trade Buyers – caravan-related businesses seeking vertical integration or online sales presence
🏡 Entrepreneurs or Couples – seeking a flexible, relocatable lifestyle business
📦 Warehouse Operators – looking to leverage existing fulfilment infrastructure with a reliable online brand
🚐 Caravan Industry Enthusiasts – bringing first-hand product knowledge to a passionate community

INCLUDED IN THE SALE

✔️ Fully owned domain & website (caratechcaravanparts.com) along with a host of complimentary domains:
Primary Shopify domain: caratechcaravanparts.com

• • Redirected domains (all pointing to the main store):
  • caratech.co.uk
  • caratechcaravanparts.co.uk
  • caravanpartsuk.com
  • caratechcaravanparts.com
  • caravanpartsuk.com
  • account.caratechcaravanparts.com (customer account subdomain)
  • caratech.myshopify.com

✔️ Trade customer database
✔️ Trading name, brand identity, and associated goodwill
✔️ Product database and online catalogue
✔️ Customer database, historical order data, and email contact list
✔️ Supplier relationships and purchasing history
✔️ Stock at valuation (approx. £45,000)
✔️ Seller support and transition assistance post-completion
✔️ Large range of racking, shelving and furniture

ASKING PRICE

Offers in the region of £80,000 + Stock at Valuation

The asking price reflects the mature infrastructure, strong brand equity, reliable demand, and clean operational model that the business offers. The additional stock at valuation (approx. £45,000) ensures immediate fulfilment capability and smooth continuity for the buyer.

ENQUIRIES & CONTACT

To request further information or arrange a confidential discussion, please contact:

Goodwins Business Brokers
📞 0330 236 7030
📧 [email protected]
🌐 www.goodwinsbrokers.co.uk