Pet Brand & Online Retailer

CONFIDENTIAL BUSINESS OPPORTUNITY

Reference: GO4021 | Online Retail | Pet Sector | Relocatable & Scalable

Stylish & Scalable Online Pet Lifestyle Brand

A rare opportunity to acquire a premium-positioned e-commerce business within the thriving pet sector. This brand has carved a distinct identity in the market, combining elegant product design with a genuine passion for pets — all delivered through a fully online, relocatable model with minimal overheads and strong foundations for growth.

BUSINESS OVERVIEW

This is a boutique online brand offering a carefully curated range of pet accessories and giftable products. Its success to date has been built on a cohesive visual identity, high-quality photography, bespoke packaging, and a loyal following of pet-loving customers.

The business is currently operated from home by the owner with all orders fulfilled in-house, though it is easily adaptable to third-party logistics (3PL), making it ideal for scale. With no physical premises, staff, or fixed costs, it is a lean and efficient operation ready for the next phase of growth.

KEY INVESTMENT HIGHLIGHTS

Beautifully Branded – Premium aesthetic with professionally designed packaging, lifestyle photography, and consistent tone of voice across all channels.
Asset-Light Model – No leasehold or staffing commitments; fully home-based and relocatable.
Established Operations – E-commerce platform with integrated payments, mobile optimisation, and SEO-friendly design.
Vetted Supplier Network – Strong relationships with UK and international manufacturers, including tested import processes.
Curated Product Range – Includes stylish pet leads, collars, bowls, jumpers, and bundles with high visual appeal and gifting potential.
Engaged Customer Base – Growing base of repeat customers, supported by organic social media traction and word-of-mouth.
Strong Social Media Presence – Visually engaging Instagram and Facebook channels with an active and growing audience.
Untapped Marketing Potential – The business has grown with very limited paid advertising, offering a huge opportunity for a buyer with marketing expertise.

GROWTH POTENTIAL

📦 Launch private-label or exclusive product ranges under the existing brand
📅 Introduce subscription models (e.g. birthday boxes, welcome packs)
🛒 Expand onto third-party marketplaces (Etsy, Not on the High Street, Amazon Handmade)
🌍 Target overseas customers, particularly in Europe and the US
🤝 Partner with pet influencers, interiors bloggers, and lifestyle platforms
🧑‍💻 Increase ROI through Facebook/Instagram ads, SEO campaigns, and email marketing automation

IDEAL BUYER PROFILE

This opportunity would suit:

A brand builder or digital marketer looking to scale a lifestyle-led e-commerce brand
A pet-loving entrepreneur or content creator seeking a platform with built-in audience and appeal
An existing e-commerce business looking for a complementary bolt-on in the pet or gifting space
Anyone seeking a profitable, creative online business with low overhead and high growth capacity

SALE STRUCTURE

🔐 Asset Sale – Includes full rights to brand, website, social media accounts, customer data, supplier contacts, and marketing assets.
📦 Stock – Remaining inventory available at valuation (optional).
🤝 Handover Support – Seller is committed to providing a comprehensive transition to ensure continued success.

NEXT STEPS & ENQUIRIES

To receive the full Information Memorandum, including brand name, financials, and website, please contact us in confidence:

Goodwins Business Brokers
📍 1 Phoenix Riverside, Sheffield Road, Rotherham, S60 1FL
📞 0330 236 7030
📧 hello@goodwinsbrokers.co.uk
🌐 www.goodwinsbrokers.co.uk

Please note: This is a confidential opportunity. A signed non-disclosure agreement (NDA) may be required prior to release of full business details.