ONLINE MOTORCYCLE PARTS RETAILER

ONLINE MOTORCYCLE PARTS RETAILER WITH ESTABLISHED MARKETPLACE PRESENCE
Kent, UK
OFFERS IN THE REGION OF £65,000 (INCLUSIVE OF STOCK)

OVERVIEW

Road & Race Online offers the opportunity to acquire a long-established and specialist online motorcycle parts retail business with a proven trading history and strong marketplace presence.

Incorporated in 2012, the business has built a solid reputation within the motorcycle parts sector, supplying a wide range of aftermarket and replacement components to a national customer base. The company operates within a defined niche, focusing on enthusiast and maintenance-driven demand, which provides consistent and repeat sales opportunities.

A key strength of the business is its established online sales platform, supported by a substantial stockholding. This provides a turnkey opportunity, allowing a purchaser to step into an operational business with immediate revenue capability from day one.

The opportunity would suit an owner-operator, e-commerce entrepreneur, or an existing automotive parts business seeking to expand its online offering and product range. The business is currently owner-operated from home, having previously supported additional staffing. This presents a clear opportunity for a buyer to benefit from a streamlined cost base or reintroduce staff to support further growth.

LOCATION

Tenure: Flexible / Relocatable
Premises: Home-Based / Light Industrial (to be confirmed)

The business is currently operated from Deal, Kent. As a predominantly online operation, it benefits from flexibility in terms of location and could be relocated by a purchaser, subject to their own operational requirements.

The business is currently run from a dedicated storage space within a residential property (approximately 11ft x 10ft 6”), which naturally limits stock expansion. A purchaser with additional storage or light industrial space could significantly increase product range and stockholding. This structure allows for low overheads and ease of transition.

BUSINESS MODEL

The business operates as a specialist online retailer of motorcycle parts and accessories, supplying products across a wide range of categories including handlebars, mirrors, indicators, fuel system components, switchgear, and general aftermarket accessories.

Sales are generated primarily through online marketplace channels, giving access to a nationwide customer base and removing reliance on physical premises or footfall.

The model benefits from:
· Niche product positioning within the motorcycle sector
· Repeat custom from enthusiasts and maintenance buyers
· A stock-led structure allowing immediate fulfilment
· Scalability through additional product lines and channels

The business is already operational and trading, with clear scope for further growth through enhanced marketing and expanded distribution.

MARKETING & DIGITAL PRESENCE

The business benefits from an established online marketplace presence with a strong transactional history and consistently high customer feedback ratings.

This provides a buyer with:
· Immediate access to a trusted and proven sales platform
· Established customer confidence and credibility
· A visible track record of successful transactions

There is clear opportunity to further develop the digital presence through:
· SEO and website optimisation
· Expansion into additional platforms such as Amazon or a standalone website
· Paid advertising campaigns
· Social media engagement within motorcycle enthusiast communities

The business benefits from an established presence on eBay, with a strong transaction history and repeat customer base. A buyer with digital marketing experience would be well-positioned to accelerate growth.

FINANCIAL OVERVIEW

The business generates consistent revenue through its online sales channels, supported by its established marketplace presence and stock-led model.

Turnover: £129,344 (2025)
Net Profit: £1,099 (2025)

The reported net profit for the latest year reflects a period where the business supported additional staffing costs. Historically, the owner’s spouse was involved in the business and drew a wage, which has now ceased following retirement.

As a result, the business is now operated solely by the owner, with a significantly reduced cost base. A purchaser would therefore benefit from improved underlying profitability compared to the historic reported figures.

The business is VAT registered and operates under the Fixed Rate Scheme.

ASSETS & STOCK

The business benefits from a substantial stockholding, which is included within the sale price and supports immediate continuity of trade.

Included in Sale:
· Extensive inventory of motorcycle parts and accessories
· Established online trading presence
· Supplier relationships (to be confirmed)

The business is being marketed at:
Offers in the Region of £65,000 inclusive of stock

This represents an asset-backed opportunity with tangible value in the stock alone.

Stock is well organised and systematically stored using labelled bin locations, allowing efficient picking and dispatch. The scale and structure of the inventory demonstrates a well-developed operational setup.

KEY FEATURES

· Established limited company incorporated in 2012
· Specialist niche within the motorcycle parts sector
· Strong online marketplace presence with proven trading history
· High levels of positive customer feedback and trust
· Stock-inclusive sale providing immediate trading capability
· Flexible, relocatable business model
· Low overhead structure
· Scalable e-commerce platform

GROWTH POTENTIAL

There are several clear opportunities to expand and develop the business further:

· Expansion of product range into additional motorcycle categories
· Development of a standalone branded e-commerce website
· Increased marketplace penetration and optimisation
· Expansion into international sales
· Growth of trade and repeat customer channels
· Introduction of higher-margin or exclusive product lines

The business provides a solid foundation with significant headroom for a commercially focused buyer.

REASON FOR SALE

The business is being offered for sale due to retirement.

TENURE & TERMS

Tenure: Relocatable / Flexible
Asking Price: Offers in the Region of £65,000 (inclusive of stock)
Business Structure: Limited Company

SUMMARY

Road & Race Online represents an established and specialist online motorcycle parts business with a long trading history, strong marketplace credibility, and immediate operational capability.

With an existing customer base, proven online presence, and included stock, the business offers a practical and scalable opportunity for a buyer looking to enter or expand within the e-commerce automotive sector.

NEXT STEPS

All enquiries are strictly confidential, and viewings will be arranged by appointment only.

Goodwins Business Brokers
1 Phoenix Riverside, Sheffield Road, Rotherham, S60 1FL
Tel: 0330 236 7030
Email: hello@goodwinsbrokers.co.uk